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Pay-per-click advertising

PPC can be an incredibly effective way of gaining traffic to your website through Google.

PPC stands for pay-per-click, and it is an internet marketing technique in which an advertiser pays a fee each time an advert is clicked.

It is essentially a way of buying visits to your website rather than gaining them organically through search engine optimisation. Search engine pay-per-click advertising is one of the most popular forms of PPC. It allows advertisers to bid for advert placement on a search engine when someone searches on a keyword that is related to their business’ or organisation’s offering.

How can Cosmic help?

Cosmic provides a guided service where the team get to know the requirements, set up the campaigns and then provide you with the knowledge, tools and means to continue to maintain the campaigns. Cosmic’s mentoring approach equips your business or organisation with the skills and knowledge to continue the upkeep of your pay-per-click marketing.

Cosmic guided services

  • Initial Google AdWords setup: Cosmic will set up a Google AdWords account and create the initial batch of AdWords Campaigns and adverts. Cosmic will assist and advise on budgeting and campaign settings, and will identify the key areas to manage your budget in the best way possible. This involves setting the budgets for overall campaigns, managing location settings as well as individual AdGroups and AdWords and Costs Per Click. This service costs £180.00 + VAT.
  • AdWords management: Cosmic’s ongoing AdWords support is a great way to keep on top of the pay-per-click marketing campaign. Cosmic’s experts will provide you with monthly pay-per-click audits to assess the campaign and AdGroup performance, and make recommendations to benefit the campaigns. Our team would also revise and adjust adverts, CPC, keywords and campaigns when necessary and explain why we made these changes. This service costs £120.00 + VAT per month.
  • Additional support: Cosmic can assist in the planning of seasonal and promotional based campaigns for your website – we would set up the campaigns and AdGroups and manage and track the budget, just like we do with your other ongoing campaigns. This service costs £60.00 + VAT per hour.

Our approach

We work on a fourphase approach to give you the best possible outcomes when using pay-per-click marketing for your business or organisation.

  • Identify: Cosmic will work with you to identify the best keywords and phrases for your campaigns, and identify phrases from Google Analytics and other sources. With this combination of knowledge we can gain a great understanding to position your campaigns to get the best possible results.
  • Build: With the knowledge and understanding for step one, we will be able to build your campaigns and AdGroups to perfectly reflect your business online.
  • Monitor: It’s important that you stay on top of your campaigns at all times to make sure that they are working correctly and efficiently, so we always monitor progression to see how well (or not so well) your campaigns are doing and how we can improve them for you.
  • Adapt: Technology is always moving forwards, so it’s important that we all adapt to new changes and trends to stay ahead of the game. Seasonal campaigns are a good example of this – we are always on the lookout for opportunities and ways in which you can grow, so adapting to change is vital.