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Pinterest for business [Part 3]

31st December 2015

In our previous two blog posts we have hopefully convinced you that Pinterest is worth signing up for and explained how to pin to your boards. We now want to demonstrate how much content is available throughout pinterest and how you can use that to your advantage.

Here at Cosmic we write lots of blogs about all things digital. It is my job to produce social media blogs, but with the world of social constantly evolving and changing, I need to keep researching to stay up to date. Plus, there are many, many other bloggers out there sharing a huge amount of information. So how do I find it?

I now tend to do all my research via Pinterest, rather than Google. Mostly because it is a visual search, but mostly because I can access bloggers and experts that I wouldn’t ordinarily have been able to find. Plus I can see straight away how popular their blog is by how many times it has been pinned.

For example, whilst researching this blog post I searched the term: ‘how to use pinterest for business’ and was presented with a huge number of blog posts. By clicking on one ‘How to Use Pinterest for business – getting started guide’ I found a great blog which has been shared 2780 times. This tells me it is popular, informative and engaging. It also re-iterated a lot of the content I already had about Pinterest. What it also allows me to do is connect with the writer of the blog via Facebook, LinkedIn, Twitter, and all the other social networks she has there at the top of her blog post. I can also sign up to her blog, receive her newsletter and find out more about her.

What you will also find is that within her blog are lots of references to other blogs, and other facts and figures which if you click on will take you on a wonderful picture and blog ride throughout the whole internet! I constantly remind people that whilst on pinterest you always forget where you originally began because there is a whole world of content to be discovered!

As you can see, this is such a great way of sourcing connections and contacts that you can then start to build relationships with on all your social networks. And if we are doing this to others, then they will be doing it to you. By projecting yourself as an expert through your blog writing (which we have spoken about here) you can achieve such a wider audience by then pinning your blog onto pinterest. And as we mentioned in part one, your pin doesn’t then reduce in popularity, it builds steam and followers over weeks, months and years!

One of the facts I discovered through this blog is that Pinterest was the fastest growing social network in 2014, growing by a huge 97%. And it is easy to see why! I can’t wait for the 2015 stats to be released to see where it is placed at the beginning of next year. I anticipate another massive rise in popularity as more and more people start to understand the value of how you can optimise it for your business!

Good luck, and let us know how you get on. If you have any questions about this blog or any others we write, please do get in touch here at Cosmic!

All three parts of the Pinterest guide are available here and as a complete downloadable PDF document.

Download Full Guide to Pinterest PDF.