This workshop will help you to develop your own digital marketing strategy. Learn how to build a digital marketing plan to reach your customers online through the 6 digital marketing channels you can use to raise awareness, drive traffic to your website, inspire consideration and convert. You will be introduced to SEO, SEM, SMM, Display, E-mail and Content Marketing and learn how to set up you own SMART digital marketing goals by choosing your primary and secondary channels. You will also be shown how to build your customer persona and effectively measure your success.
We will take you through the key activities and decisions to build the future direction of your digital marketing. Covering topics such as:
We will look at:
- Overview of: SEO, SEM, SMM, Display Marketing, E-mail Marketing and Content Marketing.
- Customer Persona and journey mapping
- Introduction to Funnels and how to match digital marketing channels to the right stage of the customer journey
- Setting SMART digital goals
- Primary and Secondary channel selection
- Key themes and content development
- Putting together a strategy
- How to measure success
Becky from Cosmic will be leading this workshop. Becky is a professional creative marketeer with a background in specialist in creative industries, leisure and hospitality marketing.Combining her marketing and photography expertise, her passion is to support businesses to create high-impact visual content that sets local businesses out from the crowd. She loves to share her knowledge of everything digital from basics such as account set up and posting through to marketing strategies and campaigns.
For many years Becky has lectured at prestigious Universities developing students creative and visual communication skills, running programmes on digital photography, editing and marketing strategy. Outside Cosmic Becky works as a professional commercial photographer working with hospitality, architects and tourism industry.
The online meeting details will be sent to you after registration at least 48 hours before the workshop. Sign up now today to be part of this fantastic initiative, with further free support and advice available in the future.
This event is part of Digital Advantage, a programme of free business support and training, delivered by Cosmic, in partnership with Devon County Council, European Regional Development Fund and Her Majesty’s Government.
Businesses must meet eligibility criteria to be able to receive support and attend events as part of this funded project. Beneficiaries must be from SMEs (meeting EU definitions), and live or work within the project area of North Devon, West Devon, Torridge and parts of Mid Devon.