How to write great copy
We all know that good copy attracts customers, boosts traffic and increases sales. But what turns “content” into “good copy”? In this workshop we will explore copy writing and personal branding techniques that will help you address the ‘right’ audience with the ‘right’ tone and content.
We will look at copy that will keep your site visitors and social media followers engaged, interested, entertained and informed. Through various examples, we will observe what kind of copy works on your websites, and what it takes to write good social media captions. Lastly, we will delve into the magic of persuasive language and what strategies can help us get potential customers to let go of their objections, spring into action and buy your products and services.
Online meeting details will be emailed to you 48 hours before the workshop.
This workshop is part of the Digital Boost: Exeter programme, funded by Exeter City Council and is only available to businesses within the Exeter City Council area.