Cosmic provided an afternoon of search engine optimisation training to Brainwave employees.
Jamie delivered a mentoring session in the use of Google Analytics and interpretation of Google Analytics data, as well as meta data, on-page SEO and website structural changes (such as responsive templates) that impact SEO.
The session covered a variety of areas that provided Brainwave with the information and knowledge they need to confidently update their website with SEO in mind.
The session also covered the basics of pay-per-click advertising, specifically around the use of Google AdWords and how to create a successful ad campaign.
Brainwave's Fundraising Manager Melanie Relffe-Arnold said:
it has given me a long ‘to do’ list but I feel confident in my ability to do this. I really appreciate your time.