After working with Gary Spencer from South Farm in 2017, we scheduled in another session to run through key SEO tips for 2018, amongst various other topics related to their website and marketing.
In our afternoon session, we reviewed all of South Farm's meta data, rewriting the meta titles and descriptions. In addition to this, we discussed the importance of an SSL certificate and took steps to introduce this, as well as implementing 301 redirects to prevent the loss of traffic after a page URL is altered.
Aside from search engine optimisation, we reviewed the South Farm YouTube channel and took steps to tidy up the existing content. We updated the video thumbnails to make them more aesthetically pleasing when embedded on other platforms - the website being a prime example.