Helping Dorset’s hospitality businesses embrace digital growth

Cosmic is delivering a fully funded, two-day digital skills course at the Weymouth Skills Hub, designed specifically for the hospitality and tourism sector.

This practical training helps businesses develop stronger brand visibility, improve marketing, and work more efficiently using the latest digital tools — including AI.

Funded by Dorset Council, this opportunity is open to hospitality and tourism organisations across the region who want to build confidence and capability in digital marketing, productivity, and customer engagement.

Who is Eligible?

This training is for:

• Adults living or working for a business based in the Dorset Council area
• Dorset-based hospitality and tourism businesses
• Hotels, B&Bs, restaurants, cafes, attractions, and visitor centres
• Business owners and marketing teams keen to boost their digital confidence
• Anyone wanting to learn AI and digital tools in a practical, supportive setting

Participants will:

• Understand how to use digital tools like Canva, Google Business Profile, and Microsoft 365 to improve their brand and operations
• Gain practical, hands-on experience creating and managing digital content
• Learn how to use AI tools confidently and responsibly
• Leave with a set of ready-to-use templates, AI prompts, and strategies to implement immediately

What’s Included

This interactive two-day workshop is packed with hands-on learning, live demos, and guided exercises, designed to deliver skills you can use straight away.

Venue: Weymouth Skills Hub (inside Weymouth Library)

Duration: 3rd and 5th December 2025 (11 hours total)

Time: 10 am to 4.30pm

Format: In-person, small group workshop

Group size: 10 people

Equipment: Laptops recommended (resources provided)

Cost: Free (fully funded by Dorset Council) including a light lunch.

What You’ll Learn

Day 1 – Design, Search & Productivity for Hospitality

A creative and practical day focused on building your brand and streamlining daily tasks.

Highlights include:

• Productivity hacks for enquiry management – Save time with tools like Forms and Microsoft Bookings to automate follow-ups and reduce admin.
• Supercharge your content creation with Canva – Build your brand kit, design templates, and explore AI tools for consistent visuals.
• Build your brand presence with Google – Optimise your Google Business Profile, improve your reviews strategy, and stand out in search.
• The future of search and websites – Learn how AI is reshaping search and what that means for your online visibility.

Day 2 – AI for Smarter Marketing in Hospitality

Learn how to use Artificial Intelligence safely, effectively, and creatively in your business marketing.

Highlights include:

• AI fundamentals for hospitality – Understand how AI works, how to use it responsibly, and how to get clear, useful results.
• Adopt an AI-first mindset – Discover where AI can help while keeping the human touch in your brand.
• Build your own AI marketing assistant – Transform ChatGPT into a marketing tool tailored to your business.
• Supercharge your GPT – Explore how AI can help optimise your website content, improve SEO, and analyse market trends.

What You’ll Gain

By the end of the two days, you’ll:

• Gain hands-on experience with tools like Canva, Google Business Profile, and Microsoft 365
• Understand how to use AI tools safely and effectively
• Learn practical workflows that save time and improve customer communication
• Take away templates, prompts, and strategies to implement right away

Funding Information

This training is funded by Dorset Council as part of their initiative to support local hospitality and tourism businesses in developing essential digital skills.

There’s no cost to attend, places are limited and offered on a first-come, first-served basis.

Sign Up Today

Places are limited, and demand is expected to be high. To book your place or find out more about upcoming Dorset training: