Search Engine Optimisation (or SEO) is how to make your website more viewable on Google, but there’s a number of tools, websites, and online Apps that can help with this, as well as making sure your website and content is top-notch, and we’re sharing a few with you here.
To start with, why not test the speed of your site?
GT Metrix is a free tool to do just that. The summary will tell you how long it’s taking for the website to load, and what areas you may need to look into.
As a tip – 0-2 seconds is the usual time that people will take to make a decision and be interactive, so you need to make sure your website loads within that time.
Google PageSpeed Insights
Similar to GT Metrix, this tool will test the loading time and performance for your site on multiple devices.
It’ll show a site performance grade between 0-100, and tells you areas for improvements.
Answer the Public
This tool is available free of charge – or certainly offers two free searches per day. Simply type in any relevant keyword and it will collate all the searches that have been done around those keywords, and therefore will give you some ideas on questions asked by people that perhaps Google hasn’t pulled yet.
This will give you more ideas on blog posts to write!
The free version is great, but if you want to deep dive into questions like ‘what the most popular searches’ are, you’ll have to go for the pro version.
We use this site to track all our web stats and search insights. It’s a powerful tool and tracks all sorts of traffic from social to email to your website.
This is part of Google, so of course will link in well with your SEO development, especially as you’re working on it to get your website showing at the top of Google!
Google Trends show the interest over time for certain search terms. This is a free tool!
Ahref’s Backlink Checker
The free version allows for the top 100 backlinks (great for those starting out with their business, but you’ll likely need to investigate other tools or upgrade if you’re a business that has been running for several years).
It’ll show you the top 100 backlinks to any website or URL, but also the total number of backlinks and referring domains.
Moz Link Explorer
Similar to Ahref’s Backlink Checker, Moz will show you all your backlinks, but it also offers a bunch of other free SEO tools such as Keyword Explorer and Domain Analysis.
Moz Local Listing Score
Another part of Moz, this tool looks at data from several sources including Google and Facebook across the US, Canada and UK, to see how your local business looks online.
It’ll show you ways to fix any inconsistent or incomplete listings.
A great tool that plugs into Wordpress, this tool optimises your blog posts for search engines. Simply enter a keyword for your blog post and Yoast will suggest ways to tweak the post to optimise it best for SEO. It won’t show all the data with the free version, but you can always upgrade to the premium account – useful if you’re blogging on a regular basis.
What if you’re creating posts on topics that are already over-saturated online? What if you could know the best topics before they become over-saturated? The tool will help with that.
If you’d like to know more about Search Engine Optimisation for your website, we’ve got free training events on that. Simply go to our events page to find the latest event.
We've got an event coming up this Thursday 10 March on Search Engine Optimisation. Discover the details and sign-up here.