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Ten Tips for a Social Media Spring Clean

Now the clocks have sprung forward, we’re all feeling the effects of Spring here at Cosmic, and we are hopeful for better weather going into the warmer seasons.

So, isn’t it a good idea to go into this new season bolstered by a refresh of your digital presence, not just with a new outfit or a clean-out of all your old stuff?

Here’s ten tips on how to spring clean your social media accounts… whether you use it for personal or business, they’re going to make your feed look all the better and inspire you to grow your social sphere.

General Clear Out:

  1. Update Your Password

First up, make sure your passwords are updated regularly. Don’t reuse a password – make sure each account has a different password, and it’s a good idea to investigate a password manager so you don’t have to remember them.

  1. Revisit Old Connections

Over the years you’ll gain more followers, and we all know how hard it is to keep in touch with everyone. Why not choose 5-10 followers each month that you haven’t connected with recently and send them a message to see how they are doing?

  1. Profile Pics

Updating your profile photo is important on the likes of LinkedIn, to keep your professional profile fresh, but it’s always a good idea to update your profile and cover photos across all your social channels. You might want to make them seasonal, or just representing the latest stage in your life.

  1. Declutter your Feed

If there are people or businesses you no longer relate to, and posts you don’t want to see, it’s a good idea to go through your following and unfollow them. On Facebook, you can change Friends to Acquaintances, and on the social channels like Instagram and Twitter, it’s a good idea to confirm which accounts are spam and which are not and delete or block those spam accounts.

  1. App Permissions

Certainly, on Facebook, it might be an idea to determine all the Apps you’ve given access to your social media accounts over the years. We recommend going through the security settings and deleting access to those tools/Apps you don’t use anymore.

Business Spring Clean

  1. Review All Your Account Access Users

If you’re running a larger business, it might be worth checking who has access to the social media accounts and deleting those users if they have left the business.

  1. Update Logos and Header Banners

Maybe you had a special ‘anniversary’ last month or last year and updated your logo – if so, you might want to make sure your logos are correct across all your channels!

You can also update your header banners on Facebook, LinkedIn and Twitter – a great idea if you’re promoting things seasonally.

  1. Do a Full Audit on your Social Channels

A good idea is to check quarterly over your social strategy. Identify what’s worked well, what hasn’t, what posts got more engagement and why, or why some website links are getting more clicks than others. Social Business Accounts will show the results of these posts in a good amount of detail to start with.

  1. Check All Links

Make sure all the website links that are in your bio, on your links, in your posts, stories etc. are all correct and directing people to the correct websites. If there are old posts, then delete them.

  1. Schedule a Spring Clean

And finally, schedule a regular social ‘spring clean’! Whether you decide to do it every year or twice-yearly, or more. It’s a good idea to give yourself a day or two to do all of the above.

If you have any other suggestions on a social spring clean, share them with us on social!