All businesses should be completing audits on a regular basis as it allows you evaluate and optimise your strategies and make changes wherever necessary.

Social media audits are invaluable for tracking consistency across social profiles, and this is important as you don’t want your audience to be confused with your brand and message. It’s important to track your metrics across different platforms and find out which profiles are underperforming, then begin to look at reasons why this is and how you can improve upon this.

Important metrics to consider would be:

• Shares
• Click-through rate
• Website visits
• Followers gained
• Mentions

Metrics allow you to see what works for attracting your target audience on each platform and identify steps where you may have gone wrong. For example: posting too much, not posting enough, content is too promotional etc.

It’s also worth noting that you can compare metrics alongside competitors and use this to see if they have anything over you. Strategies are very important to be successful with your social media presence and reviewing these + making adjustments is just as important and will be provide valuable insight.